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THE IMPORTANCE OF WARRANTY

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Marengo, IL (May 22, 2018) 

When customers make large and costly purchases, they’re not only looking for quality, but also confidence in their purchasing decisions. When they’re left with a product that doesn’t perform as promised or is defected in some way, it could become a bigger problem if warranty coverage is not available. Warranties establish a sense of reassurance and trust between the customer and manufacturer and take the “what if” factor out of the equation to allow businesses to operate with confidence.

When UniCarriers launched its industry-leading 2-year standard limited warranty three years ago, the goal was to provide customers with coverage across all Class I, IV and V units that we sell. Our warranty backs our forklifts with unlimited hours for two years*, an offer that’s unmatched in the industry. This protection reflects the confidence we have in the reliability and quality of each Class I, IV, and V forklift manufactured by our skilled team.

“When we set out to deliver the best warranty in the industry, we did so to not only demonstrate our forklifts’ reliability, but to also keep our customers happy for years to come,” said Brian Markison, senior director of sales and marketing for UniCarriers Americas.

The feedback UniCarriers has received from customers and dealers has been tremendous. “Dealers have come to us stating that it’s our warranty that has secured a deal, and we recognize the comfort customers experience when purchasing our products,” Markison adds.

Craig Colonno with Anderson Erickson Dairy purchased 7 CF30LPs for his company. The warranty played a role in his decision, but he states what really has sold him over the years was how reliable UniCarriers trucks are. “The functionality and the dependability of the machines are great, and they continue to improve with technology. When a truck is down, we can’t operate, so it’s reassuring to know we work with such a reliable product and team,” said Colonno. “Having the warranty in place is an added bonus, but our machines have made it through the warranty period, no problem.”

UniCarriers understands the value of offering a warranty and how it can provide peace of mind to the customer. And as always, the customer’s satisfaction should always come first.

*Please refer to the warranty certificate for the full conditions of coverage.

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About the Author

UniCarriers Americas Corporation

About UniCarriers Americas Corporation

UniCarriers Americas Corporation (UCA), a subsidiary of UniCarriers Corporation, designs, manufactures and supports a complete line of material handling equipment that offers second-to-none reliability, higher productivity and lower total operational costs. UCA has seven factory-owned locations across Wisconsin and New England – Capital Equipment and Handling and New England Industrial Truck. UCA sells and supports UniCarriers-branded forklifts and supports legacy products under the Nissan Forklift, TCM, Atlet and Barrett brands. Headquartered in Marengo, Ill., UniCarriers Americas has a network of more than 130 authorized dealerships with nearly 250 locations across North, Central and South America. 

 

CONTACTS FOR MEDIA INQUIRIES:

Corporate Contact:
Jay Omanson
TEL : 815.568.2184
Email: jomanson@UniCarriersAmericas.com

Agency Contact:
Christina Seiwert
TEL: 312.595.0200 x116
Email: seiwert@lkhs.com