UniCarriers Americas has announced the completion of a new online platform to provide an unprecedented depth and breadth of sophisticated marketing tools that are easy to access, implement and afford. MARENGO, IL — May, 2017 —The new UCA Dealer Toolbox brings together a comprehensive set of sales and marketing resources that are all accessible through a single online portal. Dealers need only sign in once to view and utilize the company’s industry-leading legacy assets as well as a set of newly developed tools.
“It’s important for our dealers to have all of the assets available to them in one place,” says Brian Markison, Senior Director of Sales & Marketing for UCA. “The new Dealer Toolbox reduces the number of times they need to sign in to access all of the materials and eliminates the numerous emails with attachments we used to send to them.
“But even more importantly,” says Markison, “it allows dealers to see the entire scope of these tools laid out in front of them — so they can see how each tool fits within their local marketing programs.”
Among the new assets developed for the Dealer Toolbox are:
A calendar of corporate marketing initiatives to help dealers plan a full year of communications and sales efforts — and leverage UniCarriers national brand advertising.
Marketing On Demand, a best-of-breed marketing asset management technology that allows dealers to create UCA/Dealership co-branded materials with just a few clicks.
“This is a leading edge resource with an array of powerful tools to help dealers create strategic, professionally produced marketing,” says Jay Omanson, Digital Marketing Manager for UCA. “We’ve built an extensive library of content and tools so dealers don’t have to expend the time, money and resources to create their own.
“The Dealer Toolbox also provides a Forum where employees can communicate with peers throughout the Americas in order to share their insights, seek advice and help each other overcome common challenges,” continued Omanson. “It’s a virtual incubator for creating new ideas and disseminating successful tactics throughout our dealership network.”
The Dealer Toolbox is now available to UniCarriers Forklift dealers and personnel.