UNICARRIERS ANNOUNCES NEW “NEVER QUIT” CAMPAIGN FOCUSED ON RELIABILITY
New branding campaign highlights forklift manufacturer’s reliability, quality and innovation
MARENGO, Ill. – April 2015 – UniCarriers Americas Corporation (UCA) announces its new “Never Quit” branding campaign.
With an objective of communicating its commitment to reliability, the UniCarriers campaign was designed to promote the company’s excellence in engineering, manufacturing and support of its products. It also focuses on the collective energy of UniCarriers employees required to succeed in this mission. The confidence in its campaign messaging reveals what the UniCarriers team intends to ‘Never Quit’ doing – advancing, striving, competing, evolving, innovating, supporting customers and delivering value.
“A simple, yet bold phrase, ‘Never Quit’ represents the difference between mediocrity and excellence. It is the attitude that embodies the UniCarriers brand, our company’s culture of reliability, as well as our pursuit of uptime performance in every forklift we make,” said Steve Cianci, vice president, sales and marketing for UniCarriers Americas. “This multifaceted campaign comes hot on the heels of the introduction of the best standard, limited warranty in the business and reflects the power, performance and reliability of UniCarriers products.”
Reliability and uptime performance are critical in the material handing industry. To provide these, UniCarriers manufactures quality lift trucks and backs them with a best-in-class warranty.